Old Navy’s Promotion Strategy essay

Old Navy’s Promotion Strategy essay Old Navy’s Promotion Strategy essay Old Navy’s Promotion Strategy essayI have obtained your request to provide my opinion and recommendations on the promotion strategy used by the Old Navy and I am ready to assist you and do my best to help you understand my view on the promotion strategy of your company from the standpoint of an outsider. While making my judgments about the promotion strategy of the Old Navy, I do my best to remain objective in my judgments. I refer to facts only and make my recommendations on the ground of my assumptions about the vision and future prospects of the company.On analyzing the current promotion strategy of the Old Navy, it is necessary to point out that the market strategy is quite efficient as long as it focuses on the target customer group of young males at the age of 25-35. At this point, I would point out several key transformations that have occurred to the Old Navy’s promotion strategy recently. First, the company has shifted toward the wider use of internet and mobil e devices to reach the target customer group. Second, the company attempts to revive its advertising using music, active, dynamic visual effects instead of mannequins as was the case of past advertising, which though were quite noteworthy all the same.At first glance, the advertising and promotion strategy seem to be quite efficient. However, the question is whether the current promotion strategy can reach the target customer group of the company to the full extent. At this point, it is important to refer one more time to the target customer group. The company defines its target customer group as young people at the age of 25-35. At the same time, the company basically focuses not only on the US but also on international markets. On the one hand, the proposed promotion strategy is efficient as long as it focuses on young males in well-developed countries because internet and mobile telecommunication systems are well-developed there.However, on the other hand, the company is likely t o face problems, if the company attempts to reach the international customer group, including developing countries. The problem is that young males in developing countries may not have such wide access to high speed internet connection, especially via their mobile phones in developing countries. In fact, this promotion strategy focuses on the target customer group in the US, Canada, the EU and some other well-developed countries only. This strategy will hardly reach the target customer group to the full extent in developing countries because of their technological backwardness.In this regard, the company should consider the possibility of changing its promotion strategy shifting from mobile applications and mobile devices to the promotion via internet that is available via PCs or laptops mainly, while mobile phone applications should be supplementary rather than the mainstream element of the current promotional campaign. If the company agrees to make such a change, the company will benefit consistently because it will still use the most popular media that is particularly attractive for young male at the age of 25-35. Moreover, the company will be able to use the full potential of visualization, which is not always available, if users watch advertising on their mobile phones. At the same time, this strategy will definitely allow the company to reach the global customer group because internet is available worldwide and the target customer group that has access to internet can easily receive the promotional message from the Old Navy.Furthermore, the decision of the company to make its advertising more vivid and dynamic is apparently right because it enhances the effectiveness of the promotional campaign. The target customer group consists of young males, who are active. Therefore, they are likely to enjoy the advertising that implies the active lifestyle. In such a way, the promotion strategy and advertisings do not just promote the product of the Old Navy but th ey rather promote the lifestyle that is more efficient in the contemporary business environment than the mere promotion of the product. While promoting the lifestyle, the company develops strong associations in customers between the promoted lifestyle and products of the company. Therefore, if customers follow the promoted lifestyle, they will also start buying and using products of the company because they associate those products with the particular lifestyle. In this regard, the promotion strategy is very efficient.At the same time, the Old Navy’s promotion strategy underestimates the potential of social networks. In actuality, the promotion strategy of the company does not use social networks at all, whereas social networks have huge potential as a powerful promotional tool that can reach the target audience even more effectively than the promotion via internet developed by the company at the moment. Therefore, the company should consider the possibility of the developmen t of the promotion strategy that uses social networks as tools of the promotion of products of the company. More important, the company should use social networks not only for the promotion of its products but also and mainly for the promotion of its brand. Social networks are perfect tools that can help the company to create a positive brand image. For instance, a large number of positive feedbacks concerning the company can increase the popularity of the company among users as well as among customers. In addition the company should use the full potential of social networks to create the positive brand image through promoting its social policies. For instance, the company can sponsor socially significant events and share this information via social networks. Alternatively, the company can launch a socially significant even in social networks, for instance, a fundraising campaign to protect the environment.Finally, the focus of the promotion strategy of the Old Navy is very specific , accurate and narrow, in a way. In fact, I wander whether the company limits its target customer group to young males only. If the company promotes the particular lifestyle in terms of its promotional campaign, then the company apparently expects to have the long-run customer loyalty. Therefore, the company should consider the possibility of expanding the age of the target customer group that will need respective changes in the promotion strategy.Thus, I expect my analysis and recommendations will be useful for your company and you will make right decisions to maximize the effectiveness of your promotional campaign. At the same time, you can refer to me anytime for the further collaboration and consultations.

When to Use a Singular or Plural Verb in Spanish

When to Use a Singular or Plural Verb in Spanish Spanish has several situations in which it may not be obvious whether a singular or plural verb should be used. These are some of the most common such cases. Collective Nouns Collective nouns - ostensibly singular nouns that refer to a group of individual entities - can be used with either a singular or plural verb for reasons that arent always clear. If the collective noun is immediately followed by a verb, a singular verb is used: La muchedumbre piensa que mis discursos no son suficientemente interesantes. (The crowd thinks my speeches arent sufficiently interesting.) But when the collective noun is followed by de, it can be used with either a singular or plural verb. Both of these sentences are acceptable, although some language purists may prefer one construction over another: La mitad de habitantes de nuestra ciudad tiene por lo menos un pariente con un problema de beber. La mitad de habitantes de nuestra ciudad tienen por lo menos un pariente con un problema de beber. (Half of residents of our city have at least one relative with a drinking problem.)   Ninguno By itself, ninguno (none) takes a singular verb: Ninguno funciona bien. (None function well.) Ninguno era fumador, pero cinco fueron hipertensos. (None were smokers, but five were hypertensive.) When followed by de and a plural noun, ninguno can take either a singular or a plural verb: Ninguno de nosotros son libres si uno de nosotros es encadenado. Ninguno de nosotros es libre si uno de nosotros es encadenado. (None of us are free if one of us is in chains.) Although some grammarians may prefer the singular form or make a distinction in the meanings of the two sentences, in practice there doesnt appear to be any appreciable difference (just as the translation of none of us is free in the translation might have been used with little if any difference in meaning). Nada and Nadie Nada and nadie, when used as subject pronouns, take singular verbs: Nadie puede alegrarse de la muerte de un ser humano. (Nobody can rejoice in the death of a human being.) Nada es lo que parece. (Nothing is what it seems.) Ni and Ni The correlative conjunctions ni ... ni (neither ... nor) is used with a plural verb even if both of the subjects are singular. This is different from the corresponding English usage. Ni tà º ni yo fuimos el primero. (Neither you nor I was the first.) Ni el oso ni ningà ºn otro animal podà ­an dormir. (Neither the bear nor any other animal could sleep.) Ni à ©l ni ella estaban en casa ayer. (Neither he nor she was at home yesterday.) Singular Nouns Joined by O  (Or) When two singular nouns are joined by O, you usually can use a singular or plural verb. Thus both of these sentences are grammatically acceptable: Si una ciudad tiene un là ­der, à ©l o ella son conocidos como ejecutivo municipal. Si una cidudad tiene un là ­der, à ©l o ella es conocido como alcalde. (If a city has a leader, he or she is known as the mayor.) However, the singular verb is required if by or you mean only one possibility and not both: Pablo o Miguel ser el ganador. (Pablo or Miguel will be the winner.)

The Quest of the Golden Fleece Essay Example | Topics and Well Written Essays - 500 words

The Quest of the Golden Fleece - Essay Example However, Pelias grew became fearful when the oracle told him that a stranger wearing only one sandal will be able to overthrow him as well. One day, Jason, the son of the king whom Pelias impeached did come along wearing only one sandal, and wanted to get back the throne which was rightfully his. Pelias pretends to conform but thought up of a way to get rid of Jason as well. He ordered Jason to find the Golden fleece. Despite the treacherous journey, Jason complied and after hurdling many challenges, successfully brought the golden fleece back to Greece. During the journey, Medea, King Etes’ daughter fell in love with Jason after she was struck with Cupid’s bow. Medea helps Jason and even arranged a plan to kill Pelias, thus making the oracle’s prophecy come true. Medea bore two of Jason’s sons but unfortunately, Jason fell in love with another woman. This angers Medea so much that she killed her two sons and Jason’s new wife before flying away on a magic chariot. The story of the â€Å"Quest of the Golden Fleece,† just like any Greek myth, is filled with themes of love, vengeance, and justice. In particular, the story puts great emphasis on the great evils that can come out of selfishness and jealousy. The characters in the story experienced so much pain and suffering because certain characters such as Athamas, Pelias, and Media needed to fulfill their own personal wishes. Although the actions that certain characters took went to extremes (such as murder), these scenes are not new to real life. The news is always filled with stories of how people kill each other just to claim their own goals, disregarding the conditions of their fellow humans. On a much more positive note, the story also puts attention to the great sacrifices that one can make for the people that they love. In the story, Nephele begged for Hermes to save the life of her children. Medea opted for

PSY 101 Introduction to Psychology Assignment Example | Topics and Well Written Essays - 500 words

PSY 101 Introduction to Psychology - Assignment Example The humanistic theories are also discussed in the chapter (Ellen et al.: slides 16-18), and these theories are presented as more humanistic than Freud’s theories. In this case, Abraham Maslow’s hierarchy of needs is outlined. The chapter analysis that under these theories, although parents set up conditions for their children, there is a person centered therapy where people are taught to live by their own values. Moreover, the chapter discusses trait theories (Ellen et al.: slides 19-23) and the way they explain personality and differences among people with regard to personal characteristics that consider situations. It explores some ideas proposed by early trait theorists. The chapter concludes the topic by listing five factors that were considered by trait theorists as most significant in personality. The chapter also discusses cognitive theories (Ellen et al.: slides 24-27) where the situation trait debate is analyzed. The components of Bandura’s reciprocal determinism model are discussed, in addition to the locus of control and what it contributes to personality. Lastly (slides 28-38), the nature, nurture and personality are discussed and the way personality differs across culture. The chapter concludes by discussing personality assessment methods, the rating scales and tests. In this light, chapter eleven highlights the projection of the result’s insight to personality. Chapter twelve discusses psychological disorders including anxiety disorders, mood disorders, schizophrenia, and other psychological disorders. The chapter starts by defining psychological disorder (Ellen et al.: slide 2-8) as mental processes or behavioral pattern that leads to emotional distress and finally impairs the mental functioning of an individual. The criteria to be used to determine abnormal behavior are discussed with the inclusion of DSM-IV-TR, which is used by clinicians. The ways of preventing psychological disorders and the theoretical approaches used to explain

A portfolio of working in business

A portfolio of working in business In this portfolio, I will reflect on what I have learnt and experiences while I am undertaking BSB124, which is Working in Business. I will also look at the area that I would like to improve. I will do this in three sections. First section is about intrapersonal effectiveness and The Big Five Model will be explore and discuss how it assist me for my future career. Second section is interpersonal effectiveness, Belbins Self-Perception Inventory (1981) and SPARK will be discussed. The last section is about organizational effectiveness and networking and mentoring will be discussed. In these three sections, I will explore my own strength and weaknesses. 2. Intrapersonal effectiveness 2.1 The Big Five Model (NEO IPIP) Personalities at work are like cars in the city: They often can keep us from our destination. Pierce J. Howard, The Owners Manual for Personality at Work, 2001. Personality assessment is important in a variety of ways, from education to our future work. Psychologists have found a lot of methods which we can found on the internet or any other places to classify our personality dimension; however, The Big Five Model (BFI) is the one stands out as the most statistically robust. The Big Five Model has five factors which include extraversion, agreeableness, conscientiousness, emotional stability (or neuroticism) and openness to experience (Costa McCrae, 1992). Extraversion characterizes people who are outgoing, talkative, sociable and assertive; agreeableness characterizes people who are courteous, good-natured, empathic and caring; conscientiousness characterized people who are careful, dependable and self-disciplined; neuroticism characterized people who are anxious, hostile and depressed; and lastly openness to experience characterized people who are imaginative, creative, curious and sensitive (McShane, 2010, p.51). This research is very imp ortant to me because I aim to work as a hairdresser after I graduate from QUT and the Big Five Model can help me to have a better understanding of my own personality and therefore can improve my weaknesses. From the result that I get from the Big Five Model, as refers to the appendix 1, it has shows that I am low neuroticism, agreeableness and openness to experience. This has mean that I am calm, appetite for new ideas and can easily accommodate the wishes and needs of others but I will easily get bored for everything and easily unaware of problem. I personally think that the result is fairly accurate because as what I had experience at the past in BSB124, I found that I can easily accommodate my group members when we have meeting, for example, anytime will do for me to meet them to discuss the assignment we have, however, I will easily felt bored when we met up and will easily unaware some of the problem that my group members have. Therefore, from the Big Five Model, I can explore my intrapersonal strength and weaknesses and this will help in my future work which is hairdresser. From the result I get from the Big Five Model, agreeableness and openness to experience are my intrapersonal strength because as a hairdresser, you must be creative enough to design the hair style and you must also accommodate to your company culture. In fact, not only hairdresser requires agreeableness, most of the jobs also require you to have this personality. However, low neuroticism is my intrapersonal weaknesses. Why? This is because it has a big impact to my future career of hairdresser. As a hairdresser, it requires you to always aware the problem that the customers have. But, according to Costa McCrae (1999), low neuroticism means that insensitive or unaware of problems. This is a big issue because if I am unaware what the customers problem, then I would not be able to become a professional hairdresser. Therefore, I aim to imp rove the weakness that I have to ensure that I can develop my career goals. How am I going to improve my weakness which is low neuroticism? In our next group assignment, I will try to pay more attention to my group members and see whether they need help or not. I will spare no effort to help them. This is one of the opportunities that I can improve my neuroticism. Another opportunity is keep a diary to see whether my weakness got improve or not. 3. Interpersonal effectiveness 3.1 Belbins Self-Perception Inventory Firstly, what is a team? A team is a group of people who work together interdependently to accomplish a goals. Then, what make a good team? According to Belbins self-perception inventory (BTRSPI), a good team must include several important mixes which are plant, resource investigator, co-coordinator, shaper, monitor evaluator, team worker, completer finisher and implementer. These can identifies which roles are you in and therefore you can use the information to know your contribution and weakness. From the result that I get from the BTRSPI, as refers to the appendix 2, it shows that team worker is the best respondent team role for me and resource investigator is the second highest scores which mean that it can be denote as my back-up team roles. The strength of team worker is about helping individual members to achieve and maintain team effectiveness, however, team worker always indecisiveness at moment of crisis. While the strength of resource investigator is exploring new resources, but it liable to lose interest once the initial fascination has passed. The results are somehow accurate but do have a little bit inaccurate. By comparing the result to the previous section, they actually have a little bit of relevance. For example, from the previous section, the result from the Big Five Model shows that I will easily get bored for everything and resource investigator is liable to lose interest. This is very accurate because I do easily get bored and lose interest once the initia l fascination has passed. The reason I feel that this is a little bit inaccurate is because from my opinion, I am not good at helping individual members to achieve and maintain team effectiveness as what team worker state. Therefore, what I think is either this is my strength that I havent discovered yet or the result is a little bit inaccurate. 3.2 SPARK According to SPARK (2010, para.2) group projects arent fair is a frequent student response in higher education. What is SPARK? SPARK (self and peer assessment resource kit) is a tools that enables students to rate their own and their peers contributions. It will then automatically produce two factors which are the self and peer assessment (SPA) and the self assessment to peer assessment (SAPA). According to Spark (2010, para.7), SPA is a weighing factor determined by both the self and peer rating of a students contribution while SAPA is about the ratio of a students own rating of themselves compared to the average rating of their contribution by their peers. My overall SPA is 0.91 and my SAPA is 0.99. 0.91 of SPA is very low which mean that I did not contribute well in my group. This may due to because I did not aware the problem and maybe because I am English second language (ESL) students, therefore they gave me some easy job to do and thus I did not contribute much to the group. As my SAPA score is 0.99, it is slightly lower than 1, but still consider that I rated myself fairly accurate compared to the average rating that I received from my group members. Even though my SPA is low, but the feedbacks from my peers are still positive. For example, Good energy good to work with shows that I can easily accommodate to my group (this result is accurate by compared it to section 2.1); Huey was organized and cooperative throughout the group process. Even though English was not his first language, he successfully communicated ideas and gave a confident oral presentation which effectively conveyed his efforts in developing our presentations re commendations. (Once again, this had shows that agreeableness is my intrapersonal strength.) In my group, most of my group members came from other country, for instance, England, Malaysia and etc. Therefore, we all got a very different cultural background. However, since most of them are good in English, only I am the only one who is English second language (ESL) student, the problems occur when we need to discuss something and provide some new idea because I am poor at communicate by using English. Luckily, my group members are awesome. They help me a lot to finish up the part that I need to do. Therefore, I personally rate them all on SPARK higher than me. I have learnt a lot from the group. One thing that I have learnt from this group is respect. Why I say so? This is because they never discriminate against me even though I am ESL student and they respect me and will ask me what my opinion or ask me to decide something. However, according to Belbins model, I am poor at indecisiveness at moment of crisis. Therefore, most of the times I just ask them to decide. Thus, I learnt respect in this experience and I found that I need to improve my weakness (that is deciding on something and improve my English). As our group is multicultural group, this experience will help me for my career goals because as a hairdresser, you will come across with any type of customer and team members. Thus, I aim to improve my weakness to develop my career goals. 4. Organisational effectiveness 4.1 Networking and Mentoring What is networking? It is actually a system that sharing information and services among individuals or groups. Then why is networking important to everyone? According to Tamowska Singleton (2010), networking can be key to both personal and professional growth, but you have to be diligent about keeping in touch with your contacts and sharing information. There are four types of networking style, which are the loner, the socialiser, the user and the builder. The loner likes to do most things by themselves but they will not worry about other. The socialiser always tries to make friend with everyone they meet but they are not a good listener. The user tends to be collecting the business cards but they will not contact them again while the builder always listens and learns from other people carefully. According to Singleton, Networking is worth Millions. As I am first year business student, I did not have much experience about networking. Therefore, I aim to increase my networking experience by joining the student associations such as Business Advantage at QUT. Thus, I can build up a network with students, colleagues and also professionals before I graduate. What I will do is then keep in touch with them (not like user who just collect the business cards but didnt contact anymore but is the builder who will keep in touch with them and listen to them). This will affect my career as previous stated because as the builder, what am I suppose to do is always listen to the customer and learn new stuff from other people because customer like the hairdresser listen to them. When the hairdresser listen to the customer, they build a network between them and therefore the customer will go back to find the hairdresser again. That why networking is so important for my career. Then what is mentoring? According to Dessler, Griffiths Lloyd-Walker (2004), mentoring involves linking a more experienced member of staff with a less experienced member of staff to enable sharing of experience, knowledge and skills. Mentoring is a very powerful tool that we can share our skills and knowledge to each other, for example, as what I experience in BSB124, my tutor share her experience and her knowledge to me. Mentoring also important for my career because when I graduate and looking for a job, let say I am junior hairdresser, then I will need to find an experience senior hairdresser to share their experience to me therefore I can do the job better. To get mentoring success, I plan to meet my mentor at least every week to share our new knowledge or skills or experience. 5. Conclusion As the conclusion, I have reflected on what I have learnt and experiences while I am undertaking BSB124. In section 2 which is intrapersonal effectiveness, I aim to increase my neuroticism and I had plan on how to improve it. In section 3 which is interpersonal effectiveness, the Belbins model had stated me that I am always indecisiveness at moment of crisis. Therefore I also aim to improve the weakness that I had explored in section 3. Finally, in section 4, I would like to be the builder and I do have some plan to build up my network.

Implicit cognition Essay

Implicit cognition refers to internal influences that affect an individual’s behaviours. The identifying feature of implicit cognition is that an individual’s past experiences can influence their judgements in   fashion that the individual is not introspectively aware of – i.e. the person is not conscious of the fact that the experiences have affected his/her perceptions in such a way. (Greenwald & Banaji, pg 4; 1995) Evidence supports the view that social behaviour and attitudes in particular are often based largely on unconscious attitudes, for example an individual’s attitudes towards a specific ethnic group are prone to be implicitly influenced. Implicit attitudes are commonly thought to mainly effect cognitive bias in a negative way (e.g. racism), however Edward Thorndike (1920) named the ‘halo effect’, upon observing that personality ratings showed a tendency for positive attributes to be associated with other positive attributes more than they should be (Greenwald & Banaji, pg 9; 1995). A great amount of ‘halo effect’ research has been based on using physical attractiveness as the objectively irrelevant attribute that influences perception of other characteristics. Studies have shown that attractive people are judged to possess greater social skills as well as being more successful in employment (Dion, Berscheid & Walster; 1972). As previously mentioned implicit cognition is caused by past experiences influencing judgement in ways that the individual is not introspectively aware, thus it is imperative to use indirect measures to gauge an individual’s implicit attitudes. The distinction between direct and indirect measures depends on the relationship between what the subject is informed about the purpose of a measure and what the researcher chooses to interpret from the subject’s response to the measure (Greenwald & Banaji, pg 8; 1995) – the researcher will inform the subject that one attribute is being measured when in fact the researcher will interpret information about another attribute based on the subjects response to the measure. It is necessary to use indirect measures because implicit attitudes are by definition attitudes that an individual is unable to report as they are unaware of their existence i.e. implicit attitudes are beyond an individual’s introspective limits. For the purpose of this essay I have chosen to examine the reaction time based ‘Implicit Association Test’ (IAT) and Facial Electromyography (fEMG) which is based on physiological measurement. Implicit attitudes result in projections of behaviour or judgments that are under the control of automatically activated evaluation, without the actor’s awareness of that causation. The IAT procedure seeks to measure implicit attitudes by measuring their underlying automatic evaluation. A beneficial property of the IAT is that it may resist individuals masking their attitudes using self presentation strategies (e.g. providing false responses in order to gain social acceptance or avoid criticism). In short, the IAT may reveal attitudes and other automatic associations even or those who prefer not to express those attitudes (Greenwald et al, pg 1464-5; 1998). The IAT is performed over a series of five stages; the first stage is called ‘Target Concept Discrimination’ in this stage the target concept is introduced and the subject is instructed to simply pair the stimuli with its corresponding concept, for example a study on implicit attitudes towards sexual preference (Project Implicit – an online database of IATs offering the test to the public, spearheaded by Dr Anthony Greenwald, Dr Brian Nosek and Dr Maharin Banaji) presents the subject with the task concepts ‘gay’ and ‘straight’, the subject is then presented with images displaying gay or straight couples or words such as homosexual and heterosexual. When the stimulus appears on screen the subject pairs it with the corresponding category – picture of a man and wife pairs with straight concept. The next stage in the IAT is ‘Associated Attribute Discrimination’ as previously this stage is presented as a two- category discrimination task. The subject is asked to pair words such as happiness, love, agony, strife with the corresponding attributes good and bad according to which attribute best suits their meaning. Following the introduction to the ‘Target Concept Discrimination’ and to the ‘Associates Attribute Dimension’, the two are amalgamated in the third stage –i.e. gay and good on one side of the screen and straight and bad on the other or vice versa. During this stage stimuli for target and attribute discriminations appear on alternate trials. For example’ a picture of a homosexual couple would be shown followed by the word ‘famine’.   As previously the subject pairs the stimuli with their matching category. The fourth stage consists of reversing the target concepts position in the experiment and the final stage of the experiment combines the ‘Reversed Target Concept Discrimination’ with attribute discrimination. For example the gay concept is now on the same side of the screen as bad. The subject is then presented with alternating stimuli and pairs them with the appropriate concept or attribute. If the target concepts are differentially associated with the attribute dimension, the subject should find one of the combined task (either the third stage or the fifth stage) to be more difficult than the other- this is shown in the subjects reaction time; longer reaction times suggest the subject has higher difficulty pairing an attribute with a concept. The measure of the difference in difficulty is used to provide the measure of implicit attitudinal difference between the target categories (Greenwald et al, pg 1465-6; 1998). In the example of implicit attitudes towards sexual preference, it should be easier to complete the task when straight is combined with good if there is a stronger association between heterosexuals and good meanings than between homosexuals and good meaning, thus showing an implicit attitude of bias towards heterosexuals. Also it is common to use training stages before each of the combined discrimination stages to reduce the effects the order of the combined discrimination tasks has on the IAT results. Since the IAT was first described by Dr. Anthony Greenwald et al in Journal of Personality and Social Psychology in 1998 it has grown exponentially in popularity, having been used in over 300 published studies and cited in over 800 articles (Azar, 2008). Among the reasons for the success of the IAT are its relative ease of use, the large effect sizes it creates, its high level of adaptability and its resistance to subject’s faking their responses. To show the validity of the IAT Greenway et al (1998) used the classical known-groups validity measure. This measure consists of using groups whom are known previous to the experiment to differ regarding the construct of interest. Greenwald et al used Americans of Korean and Japanese descent to test the validity of the IAT. The participants had to classify positive and negative words along with typical Korean and Japanese names in the combined discrimination stage, as expected the IAT results showed that individuals of Korean or Japanese descent were prone to hold mutually negative implicit attitudes towards the other ethnicity (Banse et al pg 146; 2001). It has been disputed that the reason for these IAT results is at least partially based on ethnic groups being more familiar with names associated with in their own group, i.e. positive IAT scores may reflect familiarity more so than sympathy with their own ethnic group. Another commonly expressed concern with the internal validity of the IAT is the order in which the combined discrimination tasks appear. Greenwald et al (1998) expressed that all other thing being equal, strengths of associations used in the first of the IAT’s two combined tasks had a tendency to be stronger than those used in the second combined task. However, in a subsequent study Nosek et al (2005) showed that an increase in the length of the training stages before each of the combined discrimination stages can result the order having less of an effect on the IAT scores. If the pairing order effect is due to the interference caused by learning and becoming accustomed to an initial response set and subsequently needing to replace it with a new response set, then extra practice with the new response set may act to reduce this effect. (Nosek et al, pg 177; 2005). Furthermore the IAT is designed that the order of the combined discrimination task be random.

Lily Monteverde - 1248 Words

Popcorn and Faith : The â€Å"ticket† towards success! Life is never way too easy to Lily Yu to start with. She came from a Chinese family and born in Manila, Her father is a copra magnate and her mother is a house wife, she had 12 sibling and they were all provided with their needs. They also have a place of their own to call â€Å"home† that shelters them which Psychologist Abraham Maslow theorized the basic human needs by suggesting that individuals are motivated to fulfill basic physiological and psychological needs The earliest memory that she had that struck her childhood years was during World War-II where she experienced what it was like not have anything to eat day after day, not to have any food is the worst feeling†¦show more content†¦It s not always that she is written about in a flattering light, and one thing is certain - in the history of Philippine cinema, Mother Lily is a legend in her own right! Her reputation precedes her and no matter what, many people would think they owe their lives t o her. Today, she is among the very few who has continued to produce movies even if sometimes her films fail to break even at the box-office, because according to her, filmmaking is her passion and mission in life. The things that she achieved without the help of anybody aside from her husband gave rise to the development of her self-esteem. Now she is ready to reach self-actualization after surpassing all the stages of the hierarchy of needs presented by Abraham Maslow. Acceptance of self, others, is the nature of Mother Lily Monteverde that helped her reached self-actualization. She is not ashamed or guilty about her human nature, with the short comings of her life, imperfections, frailties, and weaknesses. As of today is a successful producer, mother of Roselle and Meme, and her only son Dondon and a loving wife to Remy Monteverde, being a mother, love and devotion important. â€Å"Husbands and wives, they have differences but the most important is the family, the children, Monteverde said. She succeeded as a movie producer because she is very focused in anything she does. As a self-actualized person she learned to