What Is A Logo - 1474 Words

What is a logo? In today’s world, it is very important for organizations to protect their intellectual property, otherwise known as creations or inventions, literary or artistic works, symbols and designs, and names and images usually for the purpose of commerce. Intellectual property (IP) is protected in law by trademarks, copyrights, trade secrets, and patents that provide recognition of their security. A logo is a symbol, design, or graphic that is affiliated with a brand, company, or organization to identify a source of goods. Copyright vs. Trademark Logos belong in their own category of IP, where there is a grey area of what means of protection is necessary, somewhere between copyright and trademark. Businesses are known to use both to protect such logos. Companies that provide services for logos, branding, and merchandising from a third party standard often feel the ramifications of misusing their customer’s logos for their own marketing purposes. Copyright and trademark infringement are among the most common types of marketing misuse. There is often confusion between using protections with copyrights versus trademarks. A copyright protects an original work of authorship fixed in a tangible medium of expression. However, a trademark protects sources, including words, symbols, smells, pictures, and sounds, that are used to identify the source of goods and distinguish them from goods sold by others (Harazin 2012). Generally speaking, when most people think ofShow MoreRelatedWhat Is The Logo Of Youtu be748 Words   |  3 Pageschanges to the site’s layout, settings, and format over the years, however, the looks of the sites homepage and the logo always remained familiar. In last 12 years, YouTube’s logo has become immensely popular on the web. The sites logo is one of the most widely recognized logos among the web users. The logo can be divided into two features, You and Tube. The first feature of the logo is the word You written in black. The second feature is the word Tube bounded by a red rounded rectangle separatingRead MoreWhat Is The Theme Of Pathos And Logos In The Odyssey929 Words   |  4 PagesAfter returning from war, veterans often face many hardships. This theme is demonstrated through pathos and logos in both â€Å"The Odyssey† by Homer and â€Å"Back from War but Not Really Home† by Caroline Alexander. These texts use these rhetorical devices to prove that a soldier’s struggle does not stop when he leaves the battlefield. By do ing so, they open the eyes of the reader to the injustice they face. In both articles, pathos, or emotional appeal, is used to show the awkwardness between survivorsRead MoreLogo Research Paper1300 Words   |  6 Pages{Why You Should Choose Online Logo Designers|Benefits of Selecting Online Logo Designers|Reasons Why Online Logo Designers are Great Choices} {Logos are a critical part of a businesss image because they represent a companys ideologies in a symbol.|Logos are significant to a companys persona and they represent a companys story in a single emblem.|Logos are important to a businesss personality and they signify a corporations ideas in a simple image.} {The symbol needs to be accurate about theirRead MoreLogo Designs: Faulty When Ugly Essay1112 Words   |  5 Pagesbecame a necessity within that time. Today, it is more commonly known as --a logo design. Majority of businesses today find it reasonable to represent themselves with a logo, that in which speaks for their company or foundation as a whole in its entirety. Its use has gained importance within social media, substantially. The most important aspect of a company’s platform should be the concern within the creation of the logo design because it is the standing point of a first impression, symbolizes identityRead MoreCreating A Good And Memorable Logo1299 Words à ‚  |  6 PagesJust assuming, when most people think of logo design, the image probably goes something like this. A scruffy man, with a graphic T-shirt is sitting in front of a Macintosh computer monitor, with Photoshop open and putting the final touches on the changes of a logo he found in Google images. This scenario, however plausible sounding, is usually incorrect. There are many different and complicated steps that go into creating a logo, and even more steps that go into making a good one. Drafts upon draftsRead MoreEssay On Logos1082 Words   |  5 Pagesedge to help your IT company capture potential customers attention. A good logo helps you do that.   In fact, some major tech companies are as easily recognized by their logos as by their names.   Technology has advanced enough that you can even take on the whole process yourself with inexpensive or free logo design software. Even better, these days you can create 3D logos that stand out even more. Of course, a good 3d logo design doesnt appear out of nowhere. You need to build it up step by stepRead MoreThe North Face1305 Words   |  6 Pageswell. The logo plays a huge role in the spread of a business. All it takes is a glance at someone’s jacket for a new customer to discover the iconic brand. The North Face logo is brilliant in the fact that it is simple yet unmistakable. At first glance, one might consider The North Face logo is too simple, but in reality that is the beauty of it. This simple logo design helps a viewer stray away from any unintended conclusions by random bystanders. It is evident the designer of this logo used manyRead MoreLogos Ethos Pathos1236 Words   |  5 Pagesï » ¿ In Neil Postman’s novel, Amusing Ourselves to Death, he argues that rationality in America has become dictated by television. Through the use of ethos, pathos, and logos, Postman demonstrates that his claim is valid and reliable. These are three forms of persuasion that are used to influence others to agree with a particular point of view. Ethos, or ethical appeal, is used to build an author’s image. Ethos establishes a sense of credibility and good character for the author (Henning). Pathos, orRead MoreInquiring And Analyzing The Problem984 Words   |  4 PagesInquiring and Analyzing What is the problem? 1.My Logo can’t be so big enough, I need to think some other patterns. 2.I don’t know how to draw it on computer. 3.I need more ideas. 4.I need to sure my personality is. 5.I don’t know how to design a thing. I never done it. Who is it a problem for? Myself. Where is the problem occurring? At the computer. What is the cause of the problem? The problem is I can’t use computer very well.Like how to find some similar to my logo’s picture, and how to use theRead MoreGraphic Design And Designing A Design998 Words   |  4 PagesGraphic design and experience are needed to design logos, and other marketing material for the client. Those skills are learned in educational programs. The fact is that the new or inexperienced graphic designer requires some helpful advice on the important questions to ask a client before designing a logo for their company. Otherwise, the logo design project might hit a few stumbling blocks. The questions here are a good starting point for a logo design. However, they are also standard question to